The pandemic has forever redefined marketing event strategy. COVID-19 forced marketers around the world to quickly pivot to virtual events, and as the pandemic winds down, there’s no returning back to “normal.”

Marketers must reevaluate their virtual and hybrid events strategies and technologies to successfully meet customer expectations and achieve customer engagement, marketing, and sales goals.

Join us to hear from Zach Bosin, VP of Product Marketing & Communications and guest speaker Art Schoeller, VP & Principal Analyst at Forrester Research and learn about:

    • Organizational implications of rapidly shifting from physical to virtual events
    • Key challenges organizations are struggling with in a virtual/hybrid world
    • Most sought after benefits and expectations of a well-executed virtual/hybrid event strategy

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    speaker

    Zach Bosin, VP of Product Marketing at BlueJeans by Verizon

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    guest speaker

    Art Schoeller, VP & Principal Analyst at Forrester Research